How to Make Your Own Social Media Management Company?
Are you thinking about making a social media management company? Social media might start out as a way for friends and family to connect. However, it has now grown into one of the most effective marketing strategies for businesses. Not only effective, it’s also cost-efficient.
Compared to the traditional medium used for marketing, social media marketing is undeniably more affordable. If you enjoy the thrill of social media, why not follow these steps and get paid for managing social media?
See also our article: Social Media Case Studies on Three Most Popular Campaigns
Understanding the role
A social media manager from reputable social media management company may seem like a virtual assistant. However, unlike virtual assistants, they are armed with knowledge and expertise to cater to what their clients’ needs. If you are still unable to establish the differences between these careers, see below.
The following is a list of obligation you must do as a social media manager.
- Setting up social media account,
- Posting text and graphics on behalf of the client,
- Staying updated on news and trends relevant to clients’ businesses,
- Increasing clients’ number of followers,
- Community facilitation to target clients’ market,
- Handling customer service,
- Doing marketing analysis on a regular basis.
How to start social media management company?
Having the basic knowledge on how this industry works undoubtedly takes precedence. Be sure to get yourself educated on the basics. However, if that is not an issue, you may proceed to the following steps.
- Study social media
With social media platforms constantly change, you have no other choice other than adjusting your marketing tactics. To do this, you must be aware of current trends. Stay on top of these rapid changes by paying attention to topics that score a lot of engagement.
- Building following on your own social media accounts
Building following is more than just getting a huge number of followers. Other than the numbers, you must also have influence. The number of followers you have means nothing if you cannot engage and connect with them. They must pay attention to your posts, and it must be shown in the form of likes or shares. To monitor your social media activity and influence, you may use Klout, Kred, or PeerIndex (BrandWatch).
- Determining business structure
In the beginning, you may operate under sole proprietorships. All it needs is a business license, no need to do any paperwork. However, to avoid potential problems that lead to getting sued, consider forming an LLC to protect your personal assets. The next thing to do is obtain permits and licenses as required in your city. Once finished, your social media management company may start running.