SOCIAL MEDIA CASE STUDIES ON THREE MOST POPULAR CAMPAIGNS. Reading social media case studies to get inspiration and compete against competitors in the industry is always a good idea. Not only will you be able to benchmark against other businesses, you will also be on top of the game. When it comes to marketing campaign, there are a lot of things you can learn from these three popular brands.
See also our article: 3 Most Popular Social Media Sites Across The Globe
Dove, for its ability to connect with target audience
The brand’s marketing campaign has one recurring theme, and that is self-love and confidence. It’s not difficult to see that the brand’s primary goal is to make women across the globe feel good about themselves. Regardless of their skin color, and other physical attributes. Dove does not only aware of their target market, but also how to attract them.
With contents regarding beauty and diversity that resonate with women, the brand has successfully managed to engage their target audience. Knowing your target audience is the only way to create a persona and connect with them. To create a successful campaign, find a connection between your brand values and your audience. Read on to find more social media case studies.
Airbnb, for its stunning UGC and imagery
This particular brand is famous for its ability to attract target audience with their incredibly compelling posts. Embracing the concept of visual travel blog, Airbnb launches “Don’t just go there. Live there” campaign. This social media case studies will teach us about how the campaign shows not only their values as a brand, but also it’s ability to think outside the box. Unlike other businesses, Airbnb ventures beyond content related to their service or product. Rather, the brand embraces users’ experience.
The new campaign includes posting user-generated pictures from both guests and hosts. Reposted into their social media account, each post managed to attract audience thus resulting in high engagement. According to statistics, each post rakes up between 3,000 to 14,000 likes. Are you still posting your promotional contents? Get creative and attract your users to contribute.
Mercedes Benz, for its repeated successful marketing campaigns
When it comes to successful social media campaigns, we can learn a thing or two from Mercedes Benz. Yes, it seems like whatever campaign the brand rolled out, it was always spot on. For example, the 2013 Instagram marketing campaign. To reach their younger audience, the brand hired Instagram photographers with huge follower count.
The one with the most likes would keep Mercedes CLA, and the result was nothing short of incredible. More than 87,000,000 organic impressions, 2,000,000 likes, and 150 marketing assets – what’s not to love from this social media case studies?